Online Success

Another book in to my design library today. Amazon delivered me the book from Taschen publishing produced by the fwa. Some of the reviews wrote about this book that is just another index page of website evaluated by WFA. Another says that this book is first of their kind, with a lots of valuable content in it and extraordinary cometary.

After first observation all review you probably make your mind an you’ll buy it. Before you do so please take a look to this article and see what they prepared for us.

Guideline for Online success

This book is mainly focused to UI Designers and selling persons. No process, no development no technical advice apart from content migration and visualizing different type of media. Even so this book has definitely one advantage apart from other books and it’s clean information hierarchy and visual style.

Category

1. Interface and Design – First category is focused to full screen online / offline presentations with different type of main navigation. Almost inherently with a few examples of group94 – truetype as well as Soleil Noir and their Pro Active
2. Marketing and Communication – Advice from core professional North Kingdom and Eric Jordan’s  2 advanced studio.
3. Technology and programming – shoving mainly movie a flash sites and administration interface of Flash CMS.
4. Technical advice – is concentrate to user and interaction where and how people interact with interface.
5. Content Management -give you a short overview of Flash CMS’s and visualizing data from database.
6. E-Comerce – is literally full frame online shops such as kobalt.

Marketing and Communication

Is mostly presented by portfolios of studios or individuals. Main focus is targeted to the structure and hierarchy of all information presented on the screen. Great examples are Toyota aygo and Philips – shaveeverywhere.com/

Technical advice

Is challenging presentation of AIGA Design Archive and “W – Volkswagen” on vw.com (please keep in mind that this link will be change in time so if you look at the link in 2011 it might be completely diferent wenbsite) and also archive.aiga.org – general online archive

Content Management

Is primary focused to visualizing data and interaction on actual screen – great example of this is Hibridworks were you can manage your layout pretty much dynamically without any delay or pre-rendering scene. Is not secret that Hibrid works has an amazing web shop all build in Flash / Flex which you can explore in following link.

E-Comerce

Another example of extremely well developed shopping experience is KOBALT Shop from  KOBALT60.This shop is great example of flash optimized and well animated UI and possible way for another flex online systems.

Do / Don’t

Each part of the book hold an advice what you should and shouldn’t do for this kind of web field. Simple, obvious and easily transferable to daily bases needs to a real user.