OLO-DRESSING have a new visual style

Hello everyone. I’m so glad to present part of my work for really good friend of mine. She works like stylist, Choreographer, Photographer, Fashion Designer and Model on Fashion design environment in Czech Republic. Her work inspired me before than we started to cooperate together.

Before than we started working on this particular project I’ve got a huge research about fashion design and freelance fashion designer all around - because I wanted to bring something more than valuable design for daily basic. Finally with consulting to PXS we’ve found a nice balance between hierarchy of information and clean presentation of fashion designer - OLO

I do not swear who’s of us bring this flowery system on the play ground but with using graphic elements I have been so exiting to work with. Finally we decided to use main skeleton OLO like basic shape and play with other carefully selected flover elements. As you see OLO chose elegant subtile style for her presentation but it also colour that she wanted to use predicate really clean and serious line of presentation.

Exactly this balance you’ll see on this TAG LINE - FASHION which serves like a good example of combination between flowers and main shape of OLO logotype.

Finally on the end just colour version of main logotype with outline version.

Graphic elements - are good example of professional approach to make a good design in the right way. Designer which use the elements in their process of building visual strategy mirroring future way for other designers and user. They after that can easily use all of these graphic without fear that they don’t made a mistake.

Hope you like it! I’ll be appreciate to have a discus about graphic style that we chose and also presentation line for OLO. Thanks for reading me and see you soon.